Businessman throwing money to invest
October 23, 2013

investor logic

Are we all nothing but businessmen throwing with money?

When I am working with visualising  thrive and environmental challenges I more and more often meet an attitude that can be be put into three small letters: R-O-I, it’s short for Return Of Investment, a phrase from the world of money

Businessman throwing money to invest

Business logic and ROI

To my experience, the logic behind those three small words has started to spread like wildfire throughout the world. And anywhere from the educational systems to nature parks, to marriage considerations, to holiday planning, to how we treat the old, the sick and the less fortunate… and climate change – seems all to be about optimizing the ROI.

I wonder if that is wise – or there are better trails out there?

More of my drawings about money here 

About Frits Ahlefeldt

Painting watercolors, researching, writing & sketching up thoughts, understandings and ideas for a sustainable future, connecting thrive, trails, places and technology


illustrations, innovation, Resources, thrive


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